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Thursday, April 6, 2017

Messages of Joy in Advertising Copy Not Always Good for Business, Study Shows

There are many inspiring stories in the media about using affirming words, remaining joyful and optimistic in business, and also sending out positive messages to people. But, apparently, when it comes to the travel sector, using joyful words in advertising copy does not bring the best results.
Wait, what?
Yep, joyous words aren’t exactly the most successful marketing terms for travel businesses and businesses in a few other sectors. At least that’s what a new study produced by landing page and conversion marketing platform Unbounce found.


Messages of Joy in Advertising Copy Not Always Good for Business, Study Shows

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