Current events concerning politics, political office holders, political candidates, world events, local events, crime and other public affairs issues are discussed. This blog leans right (conservative), but views left of center (liberal, progressive) will also appear. This blog is not a mouthpiece of the Republican party. Democrat and other perspectives also appear. Discussion including diverse viewpoints is encouraged, but keep it clean. Abusive language may result in deletion.
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Thursday, April 6, 2017
Messages of Joy in Advertising Copy Not Always Good for Business, Study Shows
There are many inspiring stories in the media about using affirming words, remaining joyful and optimistic in business, and also sending out positive messages to people. But, apparently, when it comes to the travel sector, using joyful words in advertising copy does not bring the best results.
Yep, joyous words aren’t exactly the most successful marketing terms for travel businesses and businesses in a few other sectors. At least that’s what a new study produced by landing page and conversion marketing platform Unbounce found.